Equipe pédagogique

VAN LEEUWEN Cornelis (Kees)

Professeur de viticulture, HDR

LYTRA Georgia

Maître de conférence

GREVEN Marc

Maître de conférence

Adresse

Kedge Business School, 680 Cours de la Libération, 33405 Talence

Description

Bordeaux Sciences Agro, in partnership with Kedge and ISVV, offer an Executive Certificate, 5 days of face-to-face learning, to understand the essentials of wine business, from the vineyard to the market.

Full description here.

Objective

  • Understand wine essentials from the vineyard to the market.
  • Understand how viticultural and winemaking conditions and practices impact wine style
  • Discuss wine quality markers
  • Learn how to taste accurately and to pair food and wines
  • Develop a global view of the market place, the major wine markets and their specificities
  • Understand how to best enter the major export markets and to develop a successful ex-port strategy
  • Examine and discuss major wine marketing tools & wine marketing strategies

Profil

  • Wine company managers/directors
  • Wine producers
  • Wine buyers
  • Export managers
  • Sales managers

Programme

With Bordeaux Sciences Agro

  • Soil and climate as terroir factors
  • Viticultural management
  • Wine making
  • Fermentation process
  • Aromatic quality markers
  • Wine and wood

Wine Business and Wine Marketing

With KEDGE

  • Wine and food pairing
  • Overview of the major wine markets:
    • France and Germany
    • UK and USA
    • Scandinavia
  • Export strategy
  • Wine marketing essentials

Methode and pedagogy

  • Each unit will include tastings
  • Assessment: MCQ + Open questions + Tasting